Ch. 15 - Retailing

Versace is an independent retailer brand that has a lot of speciality store all around the world. Their terms of service is high. I had a wonderful experience at their 5th avenue store. 

It was just how they describe it on online. Great service, a sales associate greeting and having shop around the store.

 Versace is also becoming a direct and ecommerce retailing with their online shop.  The iPhone being a popular smartphone and with the apps on smartphones is a go to for retailing to consumers.

Ch. 6 - Consumer Decision Making

Gianni versace said "That is the key of this collection, being yourself. Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live." Also that his brand is stay young and sexy. He would target the internal stimulus of high middle class wives 

Ch. 5 - Developing a Global Vision

Versace started to globally expand in 1984. When started showing his collections all around the world. The collections exposed there brand across the world. Also Versace being the go to designer for a- list celebrities such Elton John and the costume designer for big Hollywood movies like "Judge Dredd " starting Sylvester Stallone. 

        




So in the 1990s , Versace started expanding boutiques all around the world. Versace now has 128 boutiques in 6 out of  the 7 continents in the world, adjusting the prices and promotion for boutiques in different areas. But only having 5 boutiques in their home country of Italy.