So in the 1990s , Versace started expanding boutiques all around the world. Versace now has 128 boutiques in 6 out of the 7 continents in the world, adjusting the prices and promotion for boutiques in different areas. But only having 5 boutiques in their home country of Italy.
Tuesday, March 5, 2013
Ch. 5 - Developing a Global Vision
Versace started to globally expand in 1984. When started showing his collections all around the world. The collections exposed there brand across the world. Also Versace being the go to designer for a- list celebrities such Elton John and the costume designer for big Hollywood movies like "Judge Dredd " starting Sylvester Stallone.
So in the 1990s , Versace started expanding boutiques all around the world. Versace now has 128 boutiques in 6 out of the 7 continents in the world, adjusting the prices and promotion for boutiques in different areas. But only having 5 boutiques in their home country of Italy.
So in the 1990s , Versace started expanding boutiques all around the world. Versace now has 128 boutiques in 6 out of the 7 continents in the world, adjusting the prices and promotion for boutiques in different areas. But only having 5 boutiques in their home country of Italy.
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