Chapter 7- Business Marketing

Versace has clearly evolve into business to business electronic commerce even having social media accounts to connect with alliance organization. 

Versace has a great success with their choice of strategic alliances like their strategic partnership with h&m for the "versace for h&m" which grossed a great amount. 

"Les pettis" for carrying their "young versace". Exposing their collection with the competition fendikids.

Versace derived demand is highly demanded overseas. 

Versace business to business online exchange is available at their website. Versace.com 

Chapter 8- Segmenting and Targeting

Versace target market is middle class young single to older married.

 

Targeting the young single through their new product " Young versace". Targeting married couple with kids clothing and accessories with there infant through 10 years old.

They took a good geographic segment approach to open up the "Young Versace" in India. At the biggest kids clothing store "les pettis". 

Creating the concentrated targeted strategy to evolve the new product     " Young Versace". It's own segment of versace in kids clothing.