Versace target market is middle class young single to older married.
Targeting the young single through their new product " Young versace". Targeting married couple with kids clothing and accessories with there infant through 10 years old.
They took a good geographic segment approach to open up the "Young Versace" in India. At the biggest kids clothing store "les pettis".
Creating the concentrated targeted strategy to evolve the new product " Young Versace". It's own segment of versace in kids clothing.
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