Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

                                                                           The bright colors and loud designs, Versace is world wide known for its clothing being functional and still clearly displaying a fashion forward look. 

                                                       


        Versace spiritually started Gianni Versace's ( founder of versace) at Gianni mother's small tailor shop in Italy. Where Gianni learned to love manufacturing clothes and designs. In 1971, Gianni moved to Milan. There is where he got his big break. He  got to design his own collection for genny, complice and Callaghan. A top fashion house at the time.


 Later on  in 1978, versace opened up his first boutique in Milan's via Della spign with the help of his brother santo versace. Since then the brand versace has been a Italian high-end fashion powerhouse. 

          
Versace became a world wide powerhouse when Donatella versace ( Gianni's younger sister) became the head position of operate and management. Her great public relation skills gave versace the world wide recognition. She was the first person to use celebrities and famous model in their ads. Now she's  currently the head of the versace brand.



                
After the tragic death of her brother Gianni. He was murder in front of his Miami mansion in 1997. Since the brand has expanded beyond just tops and bottoms. They branched off in handbags, belts, fragrances, eye wear, jewelry and shoes. The brand is currently made up of several lines which include versace jeans couture,versace couture, versace home collection and versus and versace collection.