Ch. 4 - The Marketing Environment

The Milan fashion powerhouse Versace is known to target the wealthy. High class citizens from all around the world. 

It's target market is mainly targeting women , men (mainly young adults) and as of now for the spring summer collection of '13 children. 

Creating the children line "Young Versace" will range Versace from infants to 65 years old. 

Which creates opportunity to connect with kids at an young age to become loyal customers in the future. Young versace supplys clothing and others to infants, tweens and teens. That's why the lines has been successful. Targeting the tweens, which is the kids and the parents at the same time. Which is a great alter to versace's marketing mix because kids fashion is becoming  way more popular nowadays. Social networks such as Facebook and Instagram having pages of fashion kids displaying good sense of style and fashion. Versace has open 4 "Young Versace" in Italy. Draw the youngster attention with the vivid and dreamy colors all around the boutique. A

Versace also altered their marketing mix in the jewelry. Manufacturing more branded jewlery with their iconic medusa head logo. Consumers are developing a taste for precious adornment that broadcast brands. According to ken gassman, president of the jewelry industry research institute, " branded jewelry sales will double to 30 percent of the 59.2 billion us fine jewelry market in the next decade". So Versace has a bright future in the jewelry market.