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Tuesday, May 14, 2013

Chapter 7- Business Marketing

Versace has clearly evolve into business to business electronic commerce even having social media accounts to connect with alliance organization. 


Versace has a great success with their choice of strategic alliances like their strategic partnership with h&m for the "versace for h&m" which grossed a great amount. 


"Les pettis" for carrying their "young versace". Exposing their collection with the competition fendikids.


Versace derived demand is highly demanded overseas. 
Versace business to business online exchange is available at their website. Versace.com 
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