Ch. 17 - Advertising and Public Relations

Versace spend less on advertising because there big name in high fashion. Versace made a big impact in the fashion in the last 3 decades that they a lot deeply rooted consumers that spend less advertising and more quality on their products. But they currently getting institutional and product advertising from an Atlanta hip hop artist Trinidad James that's exposing versace to the minorities. Making stylish to the urban communities around the world.
    

Versace's major advertising media is mainly Magazines and the Internet. The Internet is clearly becoming the go to advertising media. So versace has made sure to update there website with latest website engines.