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Tuesday, April 23, 2013

Chapter 16- promotional planning for competitive advantage


Versace is an interpersonal communication company connect ing with customers and potential customers face to face. 



But Versace does communicate in masses. Usually Internet and magazine ads on fashion website and magazines like Vogue and GQ as their channel. They currently don't have a televised commercial in promotion. Honestly has anyone seen a Versace commercial beside the collaboration they had with h&m? 

Versace is currently having promotion of their latest fragrance ".   "that's being promoted by the head fashion  all over Europe because Donatella is busy. Opening their first british designed boutique in Dubai. which also is a new country for Versace.

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