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Tuesday, April 16, 2013

Chapter 10- product concepts

Versace is a shopping and special product. There are several product lines that creates the width of the product mix.


The product lines are men's and women fashion and accessories, eyewear, young Versace, Versace homes, carnitas accessories, fragrances, fine jewelry and watches with a good amount of depth in each product with price ranges to satisfy any middle class people.








Versace's service mark, the "medusa head" has trademark.

Versace uses persuasive labeling by placing logos on all their packages.

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