Chapter 18- Sales Promotion and Personal Selling

Versace has a consumer sales promotion targeting the ultimate consumer market. Versace targets their loyal customers , competitor's customer and the brand switchers from the high fashion brands like Chanel, Louis Vuitton and Prada which their current competitors.

Versace's tools of consumer sales promotion 

For the loyal customers, versace send them promo codes for 20- 35% off purchase. Promo codes are online coupons, but can be used in store with a  versace account. Also the loyal customer get personal invitations for before the sales and promotions. And offer loyal customer cardholder of versace shipping promo codes as well.

Versace's main focus is on loyal customers. They're doing a great job because just yesterday versace has made their predicted yearly income of 640 million so early in the year.